One of the most searched questions online is how to rank #1 on Google. Companies are always on the lookout for ways to rank number 1 on Google for a specific keyword. Now, it is important that you know that it can be a huge waste of time focusing all your efforts on ranking number 1 on Google for a certain keyword or a few terms. You can generate millions of organic visits from search engines every month without ranking for many keywords. This is why it is not necessary to focus on rankings.
Is It Possible To Boost Your Search Engine Traffic Without Keeping Track Of Your Rankings?
As previously mentioned above, it is possible to get millions of visitors through organic search every month without ranking for keywords. Ranking number 1 does not guarantee the most clicks. Ahrefs had conducted a study recently wherein it was found that ranking number one does not lead to the highest number of clicks. The fact is that only 49 percent of the time, the number one ranked site generates the majority of the traffic. However, it does not mean that you should not want to rank at number one instead of number two. But, it does not lead to the most amount of traffic being generated. If you have been monitoring your SERP listing pages, you will realize that it gets worse over time. The key difference between simply focusing on ranking alone and focusing on other factors are mentioned below.
1. Paid Listings Blend In Better
One of the main differences between focusing on ranking number one alone and focusing on other factors is that the latter allows you to benefit from paid listings blending in better. Paid listings are no longer clearly defined as compared to how they used to be. When you focus on other factors as well, you will notice that the paid listings will blend n and you will generate more clicks.
2. Localized Listings May Be Ads
Another clear difference is that localized listings can be ads. Thus, it makes sense to focus on other factors as well.
3. The Right Side Does Not Contain Ads
The majority of the elements on the right side drive you to perform another search on Google when you click on them.
4. Organic Results Have Been Pushed Down
Finally, it is important to note that organic results are pushed down. Local and paid listings show first and news results appear in-between organic results. This means that organic results offer fewer clicks. It is due to this reason that people are spending more on ads as compared to organic listings alone.
Besides, organic listings no longer guarantee that your site would be at the top. If you take a close look at a Google SERPs result page as posted by Travel Tripper as shown below, you will quickly notice that paid ads receive the majority of attraction.
Does This Mean That You Should Not Focus On Ranking #1 On Google?
Now, the above points do not mean that that you should not try to rank higher on Google or that search engine optimization (SEO) is pointless. The reason for this is that Google might keep adjusting the layout of the SERPs page to continue being the most popular website on the internet. Since Google generates over 57 billion visits every month, you have no other choice but to invest your efforts in SEO. However, you should not waste your time believing that every change made by Google as it is not in your control.
If you take a close look at the changes made in algorithm over the course of 12 months, you will realize that it is impossible to predict the next move by Google. This post shares a different approach that will help you get ahead of the upcoming algorithm changes on Google.
So, What Should You Do?
Since controlling your rankings all the time for each relevant keyword is impossible, you should focus on user experience, overall organic traffic growth, and conversion rate instead. Most of your traffic might be generated by long tail phrases. Thus, it can be overwhelming to keep track of all those keywords regularly. Let’s take a look at other more important options.
1. Amazing User Interface
If you want visitors to keep returning to your site and want Google to take notice of your site, you need to craft an awesome user experience for everyone. The highest ranked sites are those that users love to visit. Hence, your focus should be on user experience for higher ranking in the long-run.
2. Overall Organic Traffic Growth
Another important thing that you need to do is target overall organic traffic growth. The truth is that keywords have trends and their popularity changes all the time. Therefore, your focus should only be on a handful of relevant keywords. Just focus on increasing your overall organic traffic to keep climbing up the rankings.
3. Conversion Rate
Generating more traffic does not translate into more sales. This is why you need to continuously optimize your conversion rates in order for every additional organic visitor to become a customer.
Updating Your Old Content
In addition to the three things mentioned above, you also need to focus on another thing which is updating all your old content. If you want your site to be relevant, your content needs to be relevant as well. Even if you might know SEO quite well, you should know by now that there is no guarantee that traffic would keep increasing. It can be a bummer when traffic starts to drop. You should follow this to reverse such a trend.
Which Strategy Will Work Best For You?
To generate more traffic, there are a few SEO strategies that you can use. You will be able to generate a lot more traffic over time by trying out any of the following strategies.
- Globalization: It is important that you remember that search is not as competitive in another language besides English. Take advantage of these globalization tips to cash in on it.
- Off-Page SEO: It is crucial that you do not ignore off-page SEO as it influences your rankings significantly. You should check out these 6 off-page strategies.
- Link Building: A popular strategy that is known to offer rewards is link building. Even new websites can start building links.
- Land and Expand: Since you already rank for certain terms on Google, you should use this strategy to turn each ranking into hundreds.
Brand Building: Brands tend to rank higher as compared to non-brands on Google. Build up your brand by following this. There are many other tactics besides the above that you can use to rank at the top. However, the ones stated require less effort and offer amazing results. But, it is important that you monitor the latest trends and see in which direction things are going as a failure to adapt will prove costly.
We all want to continuously improve our ranking and generate more search traffic over time. However, this does not mean that we should be obsessed over ranking number one for a keyword, especially if it does not mean much in the first place. As SEO has come a long way, a long-tail strategy is simply not enough.
The goal should not be to rank for a keyword or even a thousand keywords. Instead, it should be to monitor where things are going and putting in the effort to grow your online presence. As long as you continue to go up on Google, you should be fine. Utilize Uber Suggest to monitor your performance. Once you have entered your domain, a chart will appear which will should you your ranking and performance over time.