- Retarget shoppers who viewed your product but didn’t buy
- Retarget cart abandoners, repeat buyers, and brand halo audiences
- Build lookalike audiences based on past Amazon customers
What Amazon DSP Allows You to Do
- Run video or display ads on and off Amazon (web + apps + Fire TV + IMDB + Twitch + mobile apps)
- Target people who viewed or purchased competitor products
- Target in-market shoppers by category, price point, brand behavior, and lifestyle
- Run full audio + video + display + OTT placements in one system
- Support top-of-funnel exposure without losing bottom-funnel tracking
DSP is how brands scale beyond keywords — into real audience control and a more advanced Amazon advertising approach.
What This Service Includes
- DSP audience research and funnel design
- Retargeting campaigns (viewers, carts, brand halo, repeat buyers)
- Competitor audience takeover strategies
- Prospecting / awareness layers for product launch or category expansion
- Video ad + display ad creation and compliance formatting
- Frequency control and budget pacing safeguards
- ASIN grouping and multi-product audience segmentation
- Full reporting on reach, frequency, ROAS, and assisted conversions
- Alignment with Sponsored Ads (DSP + PPC combined strategy)
- Multi-region DSP deployment (USA, CA, UK, EU, etc.)
DSP is not a “replacement” for Sponsored Ads — it’s the upgrade that makes the entire ad system stronger.
Full-Funnel DSP Structure We Build
This is how scalable DSP brands build a compounding ad system, not a single campaign.
- Awareness
Cold traffic video + display ads to in-market and lifestyle audiences
- Consideration
Competitor-viewed audiences + category browsers
- Retargeting
Viewers, PDP visitors, cart abandoners, brand halo audiences
- Repeat Purchase
Owned audiences (subscribe & save, replenishable, seasonal reorder).
- Cross-SKU / Bundling
Target past buyers of ASIN A with ads for ASIN B, C, or multipacks
Who This Service Is Best For
- 6–7 figure brands that already run Sponsored Ads and want more reach
- Products with high LTV or repeat purchase cycles
- Brands expanding internationally and wanting global DSP reach
- Sellers wanting retargeting that Sponsored Display alone can’t provide
- Companies wanting to track influence outside Amazon search results
- Brands tired of “bid higher” being the only PPC solution
If Sponsored Ads get you traffic, DSP gets you market share.
Contact Us For Consultation and Pricing
Please fill out the form for a free consultation
FAQs
Q1: Do I need a minimum budget to run Amazon DSP?
Yes. Amazon DSP typically requires a minimum monthly budget, but we can scale based on category, strategy, and goals.
Q2: Can DSP ads drive traffic to my website, not just Amazon?
Yes. DSP can send traffic to your PDP, Storefront, or an external DTC store depending on your funnel.
Q3:Do I need DSP if I’m already running Sponsored Ads?
Sponsored Ads win the bottom of the funnel. DSP wins everything before and after the click. They work best together.
You May Also Need:
Outstanding support builds lasting brands.
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Amazon Results Snapshot
Supported brands with retargeting and audience expansion beyond search alone
Helped sellers reach competitor and high-intent audiences using DSP data
Strengthened overall ad performance with full-funnel structure