Humans are visual creatures. We are drawn to visual content. Hence, video marketing has become the hottest trend for marketers and brands alike. It makes for a highly effective marketing tool that will not go unnoticed. Besides, it is so powerful that it easily explains complex ideas and concepts to customers in a digestible and clear format.
To remain competitive in the world of today, it is crucial for businesses the embrace brand power through video content, especially online videos. H&M, Pepsi, Chanel, and Balmain are just a few of the brands that have leveraged the power of video marketing. They have produced tutorials to better market their products and boost sales.
Tremendous Opportunities Offered by Video Marketing
We live in a time where it has become increasingly difficult for businesses to stand out. Instagram has become overcrowded. People do not use Facebook like they used to back in the day. There are millions of blogs that are posted daily. However, if there is one thing that people have not grown tired of doing, it is watching videos. Since video marketing and blogging channels are still in their early days, they present tremendous opportunities for businesses to grow. Let’s take a closer look at the advantages presented by video marketing.
1. Attracts More Customers
If you want to attract more customers, you need to increase customer engagement levels. This is where video marketing comes into place. To continue to grow in a saturated market, you need to produce video content that allows you to go the extra mile. Customers are attracted to brands that have powerful video content which they can watch such as videos that cover the latest trends.
As there is so much competition today, it is important that you actively reach out to your target audience and showcase your products in such a light that they appear better than other brands in the market. To be successful, brands need to lead their customers through the sales funnel through video marketing and not just let them find the business on their own. Videos allow you to explicitly state what makes your brand better. Highlight the unique selling points of your products in an easy to digest manner. If you want customers to purchase from you or take an interest in what you have to offer, you need to create exciting video content.
2. Viral Videos
Another opportunity offered by video marketing is viral videos. The best way to boost your online presence on Social Media platforms like Facebook, Instagram, and YouTube is by posting videos. Even though Facebook might be dead, it does not mean that Facebook video ads are not effective at converting customers. Viral video marketing helps you get the message across to the masses. For instance, if you plan on launching a new product or service, you can get everyone to take notice by creating a video that is bound to go viral. Viral video marketing is crucial for all social media channels.
3. Educate Customers
Video marketing also provides you with the opportunity to educate your customers on how to use your products or services and teach them something new. Most people love to learn something new. By educating customers, you get to pass value to them. If you operate in an industry that is impenetrable, video marketing allows you to enter the industry. Now, it is possible for everyday customers to not understand the technical language used in your field. Hence, it is important that you break down content into easy to digest clips which anyone can watch.
Businesses have a responsibility to inform their customers about making the best decision. You can provide useful and knowledgeable advice to customers through videos as they are a great medium for communicating with your target audience. Since customers do not have the time or willpower to read through reams and reams of text, a video allows you to visualize the information so that viewers can quickly understand complex concepts. In their essence, video marketing is all about communicating value to customers. It lets you show your position of authority.
4. Social Proof
People base their actions on social proof. For those of you that do not know what social proof is, it focuses on generating genuine approval for the product or service from peers instead of the business. It makes for a crucial marketing tactic that you can leverage to raise product awareness, improve the brand image, and generate sales. The reason why it is effective is because consumers perceive the information about the product to be coming from a third-party instead of a biased source like the brand itself or a paid influencer. Social proof is required in just about every industry, from the media industry to the hospitality industry. It is possible to communicate social proof in a number of ways such as through customer quotes on the homepage, star ratings, and the like.
The reason why social proof is more effective when passed through video is because it boosts credibility for the business. People are easily convinced when they see real people using the product or service and sharing their experience. It will help boost conversions and enhance your public image. To boost social proof, you can request customers to share video testimonials.
5. Tell Your Company Story
Customers like to stand behind a story. Regardless of which industry you might operate in, people want to know the story behind your business. This is why video marketing is crucial. It allows you to share the company story in the best way possible. Videos help humanize the business and turn it into a relatable personality instead of a faceless corporate entity. The company story needs to share details about what the business is and what it does. You should also add why customers should purchase from you. Besides, it also helps establish a stronger relationship between you and the customers.
Creating a customer relationship that goes beyond transaction should always be the goal. People are drawn to stories that involve an individual overcoming all odds to find success. The story should not only explain what you do, but the reason why you even do it. Tell your customers why they should purchase from you and how it can be beneficial for them. It will help cement your position in the market and boost your ranking as an authority.
Amazing Video Marketing Ideas
Now that you know more about video marketing, you must be wondering how you can make the most of it. The following ideas will help you leverage video marketing to take your business to the next level.
- Share videos of customers using your products or services. The videos should show how customers can benefit from what you have to offer such as through before and after results.
- Make How to Videos to teach customers how to use your products or services. These videos have a strong appeal and convince customers to purchase from you.
- Create easily-digestible videos for Facebook and Instagram stories and ads. One of the best forms of video advertising is vertical videos.
- Opt for live streams. Live videos have become incredibly popular in recent times. They allow you to boost customer engagement and increase exposure for marketing efforts.
- Post short videos covering FAQs on social media to generate engagement.
Popular Video Marketing Software
To take full advantage of video marketing, you should consider using software programs like Vimeo, Filmora, InVideo, and WaveVideo. Each of the platforms allows you to grow your online presence. It is important that you learn more about each of the platforms and how you can make the most of them.
Now that you know about why video marketing is so powerful for business, it is about time that you developed a strategy to utilize it.